Category: GDPR

GDPR could render up to 75% of UK marketing data obsolete

A data audit conducted by W8 data, found that only 25% of existing customer data meets GDPR requirements.

“It’s unsurprising that repermissioning campaigns are rocketing as marketers are waking up to the realisation that much of their data will be useless come May 2018,” Dave Lee, director at W8 Data.

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GDPR will be enforced 25 May 2018

The GDPR (General Data Protection Regulation) will be enforced from 25 May 2018. UK organisations that process the personal data of EU residents have only a short time to ensure that they are compliant. The regulation is designed to harmonise data protection law across Europe, and make the law more relevant to our digital age.

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