GDPR – Marketspot https://marketspot.co.uk GDPR Compliant Marketing with a personal touch Tue, 11 Jun 2019 17:09:04 +0000 en-GB hourly 1 GDPR could render up to 75% of UK marketing data obsolete https://marketspot.co.uk/2018/04/gdpr-could-render-up-to-75-percent-of-uk-marketing-data-obsolete/ Thu, 19 Apr 2018 09:01:33 +0000 https://marketspot.co.uk/?p=768 A data audit conducted by W8 data, found that only 25% of existing customer data meets GDPR requirements. “It’s unsurprising that repermissioning campaigns are rocketing as marketers are waking up to the realisation that much of their data will be useless come May 2018,” Dave Lee, director at W8 Data. The most important change that […]

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]]> GDPR will be enforced 25 May 2018 https://marketspot.co.uk/2017/05/gdpr-will-enforced-25-may-2018/ Thu, 04 May 2017 11:25:27 +0000 https://marketspot.co.uk/?p=668 The GDPR (General Data Protection Regulation) will be enforced from 25 May 2018. UK organisations that process the personal data of EU residents have only a short time to ensure that they are compliant. The regulation is designed to harmonise data protection law across Europe, and make the law more relevant to our digital age. […]

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