If you aren’t sure whether Google likes your site or not, then it may be a good idea to get a SEO audit. A few years ago, Google released a Page Speed tool and this was fully designed to help you know how fast your pages can load. Now, another update has been released by Google and if your site isn’t mobile optimised then you could risk losing your ranking altogether.
We all know that SEO is a crucial part of your website ranking and we also know that sometimes your ranking isn’t always down to the content that you post. You also need to make sure that you link to other reputable websites because this will help to determine your ranking as well. The problem is that not many people understand the importance of backlinks and how they can benefit a website, so take a look below to see some of the top benefits.
The time it takes for your website to load can be very important, if a website takes more than a couple seconds to load then customers will get frustrated navigating the website and if it creeps over three seconds users will leave the site entirely. We live in a world where people expect things instantly.
This loss in conversions is magnified when visitors currently on your site tell friends and colleagues as well.
Google Analytics is a fantastic resource, but a minefield to get around – engagement, acquisition, goals – all of this information can be collated and used to boost your business by a trained SEO expert. But how can you use this information if your are not an expert?